That's because the top does it wrong. If you're all bad guys, and I mean that in regards to gaming, then just take acres. It's the raze that turns people off.
In our world, if we get robbed, we might be able to put the criminal behind bars where he enjoys food and shelter supplied by our taxes to correct his behavior. In Utopia the thieves have good stuff and we should feel obligated to free ourselves of the real world bs of corrective measures and move right to taking stuff like a land rush from the perp.