Recently I've seen ads that were just simple text links with 'headlines' that are blatantly false. In the last few days I notice Conor McGregor and Sydney Crosby have both shockingly retired before their time. (site was called braveheartmen or something like this)

I rarely feel the desire to click on an ad to begin with, but seeing that a % of them are fake is going to turn that 'rarely' into a 'never'. Wheres the scruples?