
Originally Posted by
Magn
This.
Every customer has a price point.
The PC game industry has been smart about this. They release their games at ~50$ and then phase out the price over time so that 2-3 years down the road, you can get the game for < 10$.
Contrast this with some music albums or foreign movies that are 25$-30$ and stay at that price forever.
Those copies are just gathering dust on the shelves of the stores that are selling them, because those that were prepared to pay 30$ for their copy already got it and the rest are just happy to either get a pirated copy or skip it entirely.
I strongly believe that if the pricing is reasonable, only a small fraction of the customer base will resort to piracy, but the pricing needs to be reasonable (and depending on their means and interests, what constitutes reasonable pricing varies from person to person, but the distributiors should be smart enough to understand and adjust their tactics to this reality... phase out your freaking prices over time or accept that there will be a significant portion of the market that will forever be closed to you, piracy or not).