OMAC,
can't you just take the game down for another week BUT SOLVE all the problems and start it right?
delay , another delay then no activation code. I would not be surprise if u send the activation codes AFTER the game starts and half of my mates will play human merchants cause they can not reset their accounts!
DO it as it have to do if u can else sell the stupid game to someone that can or shut it down. U would not piss off so many people anyway in any of the ultimate options.