I can only speak for myself. I landed in a really bad ghetto kingdom returning to utopia.
I used the recruit option two weeks OOP and got into a top 10 kingdom. I love it there, and we have a lot of fun on the chats.
For me personally I think it's odd that people kill of entire kingdoms and want to grow big by them self. Of cause they will be attacked at some point by a kingdom full of big players - why? because the kingdom with a lot of players can do it. It's no different than in RL - the more people you have the more strength you have.